In a recent survey of charities in Wales, it was reported that a quarter of all voluntary donations received were in the form of legacy funds. However, many organisations are unsure about how to broach the subject with potential donors for fear of offence.

In this webinar, PAVO's Senior Third Sector Development Officer, Claire Sterry will address the taboos and fears around legacy fundraising and reveal that - far from being something to be embarrassed about - providing donors with a means to contribute through legacy fundraising offers many a sense of purpose and meaning while planning their final years.

After attending this webinar you will:- understand the different possible forms of legacy donation- understand the issues to bear in mind when 'making the ask' and how to deal with them sensitively- know the main aspects of embedding a legacy giving culture amongst your supporters- grasp the key legal and ethical considerations of legacy fundraising

Anyone involved in raising funds for an organisation or building long-term relationships with members and supporters.